The Consultant in me wants to say 'Imapct.'

Howdy!

As in "this promotion will have a positive impact on attendance."

The curmudgeon in me will say, all that it is going to do is make an awful lot of mothers go to the National Gallery with their three year-old daughters.

Emily has been and continues to be the most popular girls name since 2003. It was the third most popular in the nineties. So as a consequence of this promotion there are likely to be lots of children at the National Gallery. I wonder if they are going to give any school trips a break, and if I was named Emily and looking for some quick cash, I'd station myself outside the front door, and offer my services to people looking to save a couple of bucks.